In the current digital age, online presence is a very important investment for any business that wishes to compete favorably in the market and get a great bottom line. As a result, several businesses have websites that they use to promote their brands and the services and products that they offer. However, despite the increasing popularity of business websites, some business owners do not think they are an important investment for their businesses. Therefore, some of them opt to pay for cheap websites (without brand promotional capabilities) to simply keep up with current trends while continuing to believe that other marketing methods such as networking, referrals, and others can generate them the leads they need to grow their businesses.
What these business owners do not realize is that they are foregoing the several benefits that a professional website can offer their businesses, a decision that might be costing them a lot. Check any vibrant social media and you will notice that there are many articles that read like this:
— INAAX (@inaaxitservices) August 6, 2016
If you are one of these business owners, below is a look at some of the top reasons why you need a good website even if you don’t think you do.
1. A quality website generates more leads
A quality website helps to increase the online visibility of your business and improve the brand awareness, which brings more traffic to your business website. Most of this traffic are potential customers who might have an interest in what your business is offering, making them very valuable leads that you can easily convert into sales to increase your bottom line. Therefore, investing in a quality website can help you to gain valuable leads (better than any other method), which can help to increase the revenue your business generates.
2. It builds credibility and creates a professional image for your business
According to statistics, about 94% of consumers use the internet to research businesses when making a purchasing decision (information source). Therefore, before prospective customers commit to engaging your business for the services or products you offer, there is a high chance that they will conduct a research through search engines and by visiting your website.
If your website has a high-quality design, the prospective customers will be impressed by the professional image portrayed by your business and will be more inclined to work with you. However, if the prospects visit your website and come across a lousy design, they will view your business as unprofessional, and will most likely fail to contact you. Therefore, investing in a quality website helps to create and maintain a professional image for your business, which helps to encourage potential customers to take you more seriously.
In addition, a good website offers your business with one of the most important commodities in the current digital age – the ability to be found anytime by current and potential customers. This helps to gain the trust of the consumers and strengthen the credibility of your business, as most consumers do not trust a business without an online presence (information source). Features found on a good website, such as attractive designs, About Us page and contact information, high-quality and relevant content, testimonials, and social media links also portrays a professional image, which helps in building credibility and a good reputation for your business.
3. A quality website helps to convert prospective customers
In addition to increasing your brand visibility and generating more leads for your business, websites play a very vital role in helping to convert the generated leads into sales. This is done through the use proper customer targeting (to ensure that generated leads are interested in what you are offering), high-quality content that gives value to users, great user experience, and compelling calls to action – features that can only be found in a quality website. Therefore, investing in a good website helps to increase the conversion capability of your business, thus leading to more sales and a better bottom line.
4. It is a very good and effective marketing platform
Another great reason for investing in a good website is that it provides you with an effective platform for promoting your business. With a quality website, your business can be able to target millions of potential customers all over the world and generate valuable leads that you can convert into sales. A website is also more affordable than most other marketing techniques such as using the Yellow Pages, advertising on TV, radio, print, etc. In addition, the returns on investment when using a website are very high, and it allows you to integrate other digital marketing techniques such as email marketing, pay-per-click advertising, and several others to improve your marketing ability.
Having a good website can offer your business many benefits that result in more leads, increased sales and a better bottom line. And even though you might not believe that your business needs a good website, investing in a low-quality website will most likely lead to lost leads and sales, as prospective consumers will shy from engaging in a business that appears to have an unprofessional image. Therefore, if you are going to invest in a website, it is very important that you invest in a high-quality website that portrays your brand in a professional manner.
Are you intrigued to know more about how you can have a professional website built for you? Do you feel you would like to explore more? Get in touch with us.