Online marketing has become increasing popular over the past few years, and several small business owners are now having websites built for their businesses in order to give them an online presence. However, despite this increase in popularity, a number of small business owners only prefer to have a website as opposed to having a blog section in the website. This is mainly due to the fact that most of them fail to understand the importance of a blog to their online brand, while others feel that creating regular blog posts is a tedious task that they might not manage. However, blogs are very important to an online business, and it is possible to create regular posts without having to sacrifice too much of your time. Below is a look at the top 5 reasons why your small business website needs a blog along with tips on how to make blog writing painless and fun.
If you simply type the question ‘do my small business website needs a blog’ on search engines or social media, you will get a lot of responses like this:
— Lago (@Lago72) December 19, 2015
The benefits of having a blog
1. It allows you to connect with your customers and potential customers
A blog is unlike a website in that it allows you to freely interact with your readers, where you can provide them with important information that they might be looking for, and in return receive a feedback from them. This allows you to build a trusting relationship with your customers, which will help to build a good reputation for your online brand. In addition, through the interaction with the blog readers, you can be able to acquire important information such as new ideas for products or services and improvements that you can make to your existing products and services.
2. It gives your online brand a voice
Having a website is great for your business as it provides it with an online presence, but it is limited in that you can only offer your customers products, services, and important information about those products and services. However, with a blog, you can be able to give your online brand a voice by interacting with the readers, commenting on the products and services you offer, promoting new products and services, commenting on the latest trends, and explaining to the readers what your business is all about. This gives your business a personality that the customers can associate with, which helps to improve the trust they have for your business.
3. It improves your website’s SEO
Another advantage of having a blog section in your website is that it helps to boost the overall SEO of the website. This occurs when the blog posts are indexed in the search engines, thus helping your website to have better search engine rankings. Links from other website that point to your blog posts also helps to improve your website’s search engine rankings, especially when they are on authority websites.
4. It helps to increase the conversion of your website traffic into leads
Having a blog post allows you to create useful content that the potential customers are searching for, which increases the flow of quality traffic to your website. In addition, once these users are redirected to your blog posts, you can be able to persuade them to make a purchase through the use of interesting, informative, and persuasive posts that shows them the benefit of the product or services you are offering. This helps to improve the conversion rates of your website, which leads to more sales.
5. It allows you to keep up with the competition
Nowadays, most businesses have an online presence, and having a website is no longer enough to win acquire customers for your business. In addition to offering products and services on your website, your business must be visible online to ensure that the customers find you, and you must be able to convince them that it is worth buying from you. A blog does all this by improving your website’s SEO, thus increasing the visibility of your business. It also provides you with a forum where you can engage with the potential customers on a more personal level, and convince them that your products and services can solve their problems.
For further analysis on why you need a blog:
As already mentioned above, some business owners fail to commit to a blog because they feel that it might be too much work, which they can’t handle. While it is true that writing blog posts regularly is quite demanding, it is possible to create good posts without giving up too much. Below is a look at some of the tips on how you can make the process of writing blog posts painless.
1. Write for your audience
One of the reasons why most people have trouble creating blog posts is because they focus on optimizing them for search engines instead of the audience they are writing for. As a result, they are forced to write in a more technical style, which makes the process much harder. To avoid this, you should only focus on writing for your readers, which will ensure that your writing is natural and as simple as possible. This will make it easy for you to create the posts, and at the same time, make the content more relevant to the users, which is what search engine algorithms are looking for nowadays.
2. Write on topics that you love
In addition to writing for the audience, you should also ensure that you write on topics that you find interesting, and are very conversant with. This helps to make your writing more natural, which will help to ensure that you have an easy time when creating the posts. However, you should ensure that you find a good balance in order to avoid a situation where you are writing for yourself and not the audience.
3. Use a simple and attractive writing style
Blog posts are different from website content in that you are allowed to be less formal when writing. This means that you can use a simple, friendly, and conversational tone when creating the content. In addition, you have a lot of freedom when it comes to styling, and any formatting and styling is acceptable as long as it makes it easy for the readers to understand you, and it does not compromise the professionalism of your online brand.
4. Change your writing environment
Writing blog posts in an office might seem like a fast and efficient technique, but it can easily become monotonous, which might make the task appear harder. Fortunately, you can be able to avoid this by switching where you write your posts from time to time. This will help to improve your creativity, thus making it easier and faster to write the blog posts.
5. Hire an expert blog writer
If you feel like writing blog posts for your business is still a hard task even with the above tips, you can consider outsourcing the responsibility. Nowadays, there are lots of freelance bloggers available online, who can provide you with quality content that is worth the amount of money you pay. This will save you the hassles of creating the posts, and provide you with access to high quality content for your readers.
When you are having a website built for your small business, including a blog might seem as unimportant or too much work. However, blogs are an important part of any online brand, and they can be very useful online marketing tool that can help you grow your business. In addition, you can use the above tips to reduce the stress of creating the blog posts, thus ensuring you have an easy time when writing.