Landing pages are a very important part of a website; they are the first thing your web visitors see when they arrive on your website, making them the starting point of your conversion strategy. Therefore, when you are creating landing pages, you should make sure that they are greatly designed and can easily generate leads and convert them into sales. However, this is not a simple task, and you can thus easily find yourself with landing pages that have poor conversion rates. Fortunately, it is possible to create perfect landing pages with the help of a good landing page service, for example, Instapage.
What is Instapage?
Instapage is a landing page service that assists in the creation of professional looking landing pages within a very short time. The service is very useful in the creation of landing pages used in marketing and promotional campaigns by various businesses, for example, sign up and subscription pages for generating and converting leads.
How does Instapage Work?
Below is a look at how the Instapage landing page service works:
- Creating landing pages
Instapage is designed to help create high-quality landing pages within a short period of time, which can easily be customized to ensure that they meet the specific needs of your business. Therefore, as a business owner, you can incorporate the landing page service to your online marketing strategy, a decision that will guarantee you a reliable supply of high-quality, professional looking landing pages every time you need them.
- Integrating with online marketing tools
One of the main challenges when it comes to creating landing pages is how you can integrate them with online marketing strategy. Instapage solves this problem for you by offering you an easy way of integrating various online marketing tools, thus ensuring that you get the most out of your landing pages. For example, Instapage can help you to integrate CRM (customer relationship management) software on your landing pages, thus helping to make them more engaging. With the help of Instapage, you can also integrate an email marketing system, SEO tools, social media tools, and other marketing tools with your landing pages.
- Publishing of the landing pages
Another important function of Instapage is helping to ensure that your landing pages are published online where prospective customers can see them. The service is very accommodating when it comes to this function, and thus you can be sure that your landing pages will be deployed regardless of the platform you use – WordPress or custom coded websites.
- Performance tracking
After helping you to create landing pages, integrate them with various features and functionalities, and then deploy the pages online, Instapage will also help you to track the performance of the landing pages. This allows you to modify various areas of your landing pages that you can modify and improve on.
The importance of using Instapage
- It delivers high-quality landing pages
Landing pages play a very important role in your website, and they can either help your business to become successful by improving the conversion rates, or cause it to fail by turning the customers away. Therefore, if you are considering having landing pages created for your business, you need to ensure that they are of very high quality and can be able to engage and convert your customers. This is exactly what Instapage offers you – high-quality, professional looking, and responsive landing pages that will capture the attention of the visitors, engage them and then convince them to take the intended action.
- It is an affordable service
Another reason why Instapage is important when it comes to creating landing pages is that it offers a cheap but effective solution. Therefore, instead of paying high prices to have landing pages custom coded for your business, you can get affordable landing pages for your online business with the same or better quality with Instapage.
- It helps to improve the conversion rate of your website
Instapage provides you with a fast and affordable way of creating landing pages for your website, and on top of that, it helps to ensure that your landing pages are of the utmost quality. This helps to ensure that there is an effective system for capturing the attention of visitors once they arrive on your website. In addition, Instapage helps to integrate your website with other third party tools, which improves the customer engagement of your website, thus making it very easy for you to convert them into sales.
- It helps you to track the performance of your marketing strategy
When it comes to online marketing, one of the most important tasks is the tracking of performance so that you can be able to know what is working and what is not. Instapage helps you to track the performance of your landing page – which play a pivotal role in your online marketing strategy – by providing you with important information such as the number of visits, conversions, and the conversion rates of each landing page.
Landing pages are extremely important when it comes to online marketing, as they help to increase your website’s ability to target prospects, generate leads, and convert them into sales. Therefore, if you are looking for quality landing pages to add to your website, you should consider having them created using the Instapage service, which will guarantee you high-quality, affordable, and unique landing pages within a very short period.
“Not sure what to include and how to design a landing page for your website? Let’s help you with simple solutions, and ready-to-use tools that can quickly create desired landing pages.“