A quality web design is a good investment for your business, which can help to increase the brand awareness of your online brand, increase lead generation, improve conversion rates, and increase sales. Below is a look at some of the benefits you can get when you invest in a professional web design:

1. Great first impression

When users land on your website, the first impression they are going to get is the quality of your web design – colors, layout, visual appeal, etc. If the design of your website is good, the user will get a great first impression, which will encourage them to stay longer on your site, thus making it easy for you to convert them. However, if the design is poor, the user will have a negative reaction and will most likely hit the “Back” button information source.

2. Increased brand awareness

A good web design helps to create a strong, consistent, and unique brand identity for your business – the colors, logos, typography, imagery, etc. This helps to make your brand more memorable to your website visitors, thus ensuring that they are able to recognize and identify with it easily.

3. Higher search engine rankings

Web design plays a very important role in determining the search engine rankings of your website; web design affects navigation and user experience, which are considered when ranking your website. Therefore, investing in a quality web design will help to improve the user experience of your website, which will, in turn, result in better search engine rankings.

4. Increased revenue generation

A website with a good web design will be able to generate more traffic for your online business, which will provide you with several quality leads. In addition, quality web design makes your website more visually appealing and helps to improve the user experience. This makes it easy for you to convert the generated leads, thus increasing your sales.

Evaluating the quality of your web design

With no direct way of measuring web design quality, it can be hard to tell if your business website has attained a good quality. However, you can be able to assess it using the following features of a good web design:

1. Colors

The use of colors on a website helps to give it a great visual appeal that attracts and holds the attention of the website visitors. Colors are also a great way of improving your website’s user experience, as they help to make it easy for the users to read the content on your website. Lastly, colors help to stir up various emotions in the website visitors, for example, bright colors can make the user feel happy, calm, etc.

A website with a good design quality should feature the professional use of colors to increase the visual appeal, make it easy for the website visitors to find and read content on your site, and stimulate positive emotions. For a good web design, the colors should also be consistent and used sparingly; not too many colors to the point that they become irritating instead of appealing.

2. Typography

The text is one of the most important elements of web design, and thus you can be able to use it as a way of assessing whether the design is great or not. For a perfect design, your website should have beautiful text that will appeal to the users and at the same time, make it easy for them to read – this means perfect font colors and sizes, and ideal text contrast. The text on your website should also be perfectly presented with the use of perfect line spacing and paragraphs.

3. Graphics

Graphics are an important aspect of web design, which help to add a visual appeal to the content on your website, thus helping to attract and maintain the attention of the web visitors. Graphics can also be used for illustration purposes to help the users understand the information on your website better.

For the perfect web design, the graphics used should help fit in perfectly with the website in a manner that enhances the design, structure, and the value of information without distracting the users. The graphics should also be consistent with the other colors that have been used on the website. Lastly, they should be used sparingly and only for directing the attention of the users; using too strong graphics can steal the attention of the users from the central information on the website or even irritate the users.

4. Layout and organization

The layout and organization of content on your website is another important feature of web design. The content on your website (text, images, videos, and infographics) should be nicely arranged using a layout that makes it appear neat and appealing. In addition, you should present the information in a way that is easy for the users to track it – the use of titles, sub-titles, and the F-pattern design (arranging information in a top to bottom and left to right manner, hence the F).

5. Navigation

Navigation deals with how easy it is for the users to move around on your website and take action. For the perfect design, your website should offer good navigation, which is achieved by using:

  • A logical web page hierarchy
  • Links that are clearly labeled with anchor text to indicate where they lead
  • Responsive links and navigation buttons
  • Clearly visible links, navigation buttons, page headings, etc.

6. Mobile responsiveness

Mobile responsiveness is another great way of determining if your website has a good design or not. Your website should have a mobile friendly design that is responsive to users accessing it through mobile devices. For the perfect design, the website should offer the same quality of experience for all devices regardless of the screen size. The user experience on mobile devices should also be similar or better than when accessing the website through a computer.

7. Browser compatibility

In addition to mobile responsiveness, your website should be compatible with all types of browsers, as opposed to only being optimized for one specific browser. This will help to ensure that all users have the same experience when accessing your website, regardless of the browser they use.

8. Page load speeds

A good load time is another important feature of a quality web design, which helps to ensure that users navigate through your website with a lot of ease. For the perfect web design, you should make sure that your web pages have a very good load speed, thus ensuring that users do not lose patience and exit your site.


Web design plays a very important role in the appearance of your website and it is the first impression for all the visitors arriving at your website. Therefore, you should make sure that your website is designed using the best web design practices, which you can be able to confirm using the above checklist. This will help you to determine the productivity of your website, as well as highlight various changes you can make to improve your website.

Not satisfied with the present website design? Get in touch with us and make a shift from a general website to a website that delivers ROI.