Landing pages are one of the most important marketing tools for online businesses; they receive all of your incoming website traffic, and performs the following five main functions:
- Convincing your website visitors to explore other areas of your website or blog for more information about a product or service you are offering
- Convincing visitors to purchase a product or service
- Getting visitors to sign up for your newsletters or marketing emails
- Convincing visitors to your website to share your online brand with friends
- Getting comments and feedback from visitors.
When done correctly, landing pages can be a goldmine for your online business, and they can help to significantly increase the conversion rates of your website, leading to more sales. However, creating a great landing page that will convince your website visitors to take any of the above actions is not an easy thing. Most of the time, business owners don’t even know where to start when creating a landing page for their business, let alone, how to create one that will convert the traffic it receives. Fortunately, with just a bit of guidance, you can be able to create an appealing page that will convince your website visitors to take any of the intended actions.
What are the best practices for writing an effective landing page?
Landing pages act as a bridge between search engine traffic and your website. Therefore, you must make an extra effort when designing your landing page, to ensure that it is effective.
You will find such tweets shared commonly to make sure your marketing efforts are worth the efforts:
— Hudson Fusion (@HudsonFusion) June 17, 2016
Below is a look at how you can create a great landing page for your business:
1. Grab the attention of the visitors
Your landing page is the first thing your visitors see when they come to your website. In order for it to be effective, it should be able to instantly grab the attention of the visitors, and convince them that is worthwhile to stay before they become bored, which usually happens in less than 10 seconds. Therefore, when creating your landing page, you must make sure that it is appealing and attractive enough to capture the attention of the visitors, and maintain it while you convince them to take the intended action. This can be achieved by:
- Using catchy and attractive headlines
- Using a colorful, pleasing design and layout
- Making use of videos, images and infographics
- Formatting the information nicely so that it is easy to read
2. Provide simple and clear information
As already mentioned, there is a very small window of opportunity between the time when visitors arrive at your landing page, and when they get bored and hit the “back” button. Therefore, your it must capture and maintain the attention of the visitors, and pass on the information you are offering in a simple, clear, and unambiguous manner. The content on the page should be written in a simple, clear, and friendly language, and then formatted and presented nicely so that the visitors can easily find what they are looking for. It should also be short, so as not to bore them with unnecessary information.
3. Earn the visitors’ trust
Nowadays, the internet is full of an endless list of scams, which make it hard for most internet users to trust anything they come across online. Therefore, your landing page should be able to earn the trust of the visitors so that you can convince them to take an intended action. This can be achieved by taking advantage of features such as testimonials, customer reviews and ratings, guarantees, mentions on press release, social media and other authority websites, and certification from third parties such as the Better Business Bureau. Your landing page should also have a very professional design, and contain well-written and grammatically correct content, which will convince the visitors to trust you.
4. Provide convincing information
When visitors arrive at your website’s landing page, they are looking for information, a product, or a service that will solve a problem they have. However, unless they are convinced that your website or blog has what they are looking for, they will hit the return button. Therefore, your landing page should contain convincing information that talks the visitors into taking the intended action. This is done by listing the benefits of taking the action and providing the visitors with awesome offers (money back guarantee, free consultation, free ebook download, etc.)
5. Have a clear call to action
Lastly, your landing page must have a clear and effective call to action in order to convince visitors to take the desired action. The call to action (CTA) should be conspicuous (designed using bright colors and placed strategically), so as to make it easy for the visitors to see it. It should also be straight to the point, with only one objective; offering visitors a way to take the desired action. In addition, it should be designed using simple and clear language, which tells the visitors exactly what they will get when they click on it.
This video summarizes quick seven tips about writing a landing page:
Landing pages play an important role in marketing your online brand, and they form an important step in your marketing strategy where your efforts can come into realization or be destroyed completely. Therefore, when you are creating a landing page for your website or blog, you should ensure that it attracts the attention of the visitors, delivers the information being offered, gains their trust, and convinces them to take the desired action. By using the above tips on how to create landing pages, you can be able to create an amazing landing page for your website that converts the traffic received.